One of these weeks, I’m going to get the Weekend Reading List out on a Friday like it’s supposed to be! But at least this is closer (Saturday morning). I’ve got a great list of articles (most from this week) that will help you in many different areas.
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Faster page load times leads to higher conversion rates
There is no doubt that content marketing should be used for increasing sales and driving revenue. The volume of traffic it brings can certainly give you a boost if your readers are interested in what it has to say.
Consistently providing content for your audience is often perceived as the biggest challenge in content marketing. However, there are even more basic elements that might contribute to the interest of your audience that may have an even larger influence over readers’ purchasing decisions.
What’s the most common element causing your readers to bounce? Your website’s speed. [Read more…]
New Media and the Context of Content
Twitter has not become a major component of my online strategy – yet. I use it and follow it (somewhat), but it hasn’t reached the point of, “I can’t function without it.” I completely believe that using Twitter (and other social media) can build an audience, but I just have not had the time to integrate it into the total strategy yet.
Ironically, or maybe more appropriately coincidentally, I saw the following tweet from Jonathan Eyler-Werve (actually, I saw the retweet by Sarah Gooding, whom I follow at WPTavern)
Most of what we teach didn’t exist five years ago. Most of what we use daily won’t be relevant in five years. We are professional learners.
— Jonathan Eyler-Werve (@EylerWerve) February 5, 2014
But this brings up an interesting contextual issue about Twitter, its usefulness and relevance, and also about technology. [Read more…]
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