When you’re a writer or author, arguably nothing impacts your earning potential as much as your profile or reputation in the market. The better-known you are in your niche, the easier it is to make money. Attracting more attention to your work is key to growing your monthly income. Today we explain how writers can attract more attention from audiences.
Share your work for free
Sharing samples of your work for free with your target audience is a proven way to attract more eyeballs. It gives people a no-strings-attached way to get to know you and experience your work for themselves. You can share your work through your website, social media channels, and publishing platforms related to your niche. If you’re an author, you canshare some chapters of a book you’re writing for free.
Network and collaborate
Networking with new people who work in your niche of interest is a wonderful way to find opportunities, get references, and just be better known. You might want to use an alumni database to reconnect with old classmates, who might be able to help. Also, collaborating with a known writer in your niche can help you find a bigger audience – you share your existing network with them and they share their network with you. Writer’s Digest offers some writer-specific networking tips.
Participate in relevant events
Participating in relevant writing-related events offers several benefits: You see what’s out there, you can network, you can grow your skills, and you can find useful opportunities. Some relevant events you could participate in include writing competitions, meetups, shows, and award programs.
Publish or self-publish
If you’re an author, getting yourself found by an established publisher is a tried-and-tested way to attract attention quickly. You get the support of a publisher, including access to their network as well as their professional editors. Of course, getting a foot in the door with a publisher isn’t exactly easy. You could always self-publish instead – it’s remarkably affordable if you do it digitally and can help you get yourself established.
Make a brochure and market yourself
Another tried-and-true tactic for gaining attention is creating an old-school brochure to market yourself (with a modern design). Brochures are tangible and can have a much bigger impact than digital examples of your work. You can create a stellar brochure yourself, you don’t need to hire a professional. You can use an online template to craft a captivating design and then add your text, relevant images, and custom design elements.
Get serious and make it a business
You may have more success with becoming better known if you set up a writing business for yourself. Businesses generally come across as more credible and official. Also, the process of setting up a business can make you more practical and make you think about things like market conditions, ideal audiences, service testing (your writing), and pricing strategies.
Go back to school for a business degree
Going back to school may also be worthwhile. In fact, taking up a business bachelor degree can serve as an excellent complement to your creative side, teaching you valuable business skills that you can use to bolster and promote your creative career. Also, thanks to the flexibility of online degree programs, you can continue to create while you go to school at the same time!
Get a writing job to hone your skills
Last, but not least, consider getting a writing job. You could pick up valuable writing and editing skills, as well as network with people in your industry. You can also specialize in various writing niches if you want a full-time career as a writer – such as academic writing (essay writing), technical writing, and creative writing.
Getting noticed for your writing work can take some doing in this digital era. Don’t expect to get there overnight – you will have to keep at it, long-term, to make progress. Most writers only find success after several months (or even years) of consistent marketing. The investment is more than worthwhile, though!
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