Experiencing a recession isn’t something any of us want to think about. But as a small business owner, you must stay prepared for any challenge that comes your way—including an economic downturn. Fortunately, you can begin taking steps today to protect your business in the event of a recession. You can weather the storms ahead by diversifying your products and services, trimming your expenses, maintaining a strong cash reserve, and executing other strategies. Use these tactics to prepare a recession proof small business today.

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Do you feel like your company’s marketing efforts are falling on deaf ears? Are you struggling to produce effective campaigns on a limited budget? You’re not alone. Many small business owners and solopreneurs struggle with marketing their companies effectively.

The good news is that there are ways to overcome these challenges without hiring an entire marketing team. Today, ButlerBlog outlines 11 ways to DIY your company’s marketing and achieve great results!

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In today’s world of the internet, gadgets, and technology, digital marketing has become one of the most exciting businesses. This is an essential skill not only for professional marketers but also for entrepreneurs and entrepreneurs. Surprisingly, there is a considerable opportunity for talent in digital marketing, and demand outstrips supply. This opens up many possibilities for those who want to enter the realm of online marketing.

In addition, this industry is constantly evolving, and we often see new market changes, so it is vital for regulators and professionals to keep up with these trends and technologies. Online marketing training is a quick and easy way to stay updated with new SEO mind map trends and algorithms.

Get certified in digital marketing right from the comfort of your home. Many reputable universities and professionals offer online marketing training programs through online learning, providing valuable computer marketing skills and exercises, assignments and projects.

It is more flexible and more expensive than regular university classes. So, whether you want to learn new skills or improve your knowledge, you still need to choose the internet marketing tool that suits you and your business.

We have listed the three best online digital marketing courses you can take online in 2022. Upon completion, you will receive a certificate, which significantly helps to improve your resume and stand out from your peers.

Course #1. ClickMinded’s Digital Marketing Course

The ClickMinded platform is pure for educating people about digital marketing. The Digital Marketing course is a set of seven courses designed to increase sales. Each class focuses on a different topic or area: social media marketing, information marketing, email marketing, paid advertising, sales marketing, online analytics, and search engine optimization.

Marketers from some of the most successful technology companies, such as Airbnb and Lyft, will train the people. It costs $997 each, but the strap gives you seven at the $1,997 discounted top price.

More than any other course included in this guide, this one says. Its website and sales are top-notch, its foundation is innovative and user-friendly, and its diverse courses make it the one-stop-shop for digital marketing.

Course #2. Google’s Fundamentals of Digital Marketing

Developed by Google Instructor, this course will teach you the basics of digital marketing. Authorized by the Interactive Advertising Bureau (IAB), it is free and has 26 different modules. In addition, the course is full of hand exercises and real-life examples that allow you to use your newly acquired digital marketing skills.

Google Digital Marketing Fundamentals is best for beginners, and it will take no more than 40 hours to complete the entire course. Also, you can always take the time it takes to complete this course because it is a personal exercise.

There is more to it. You will have unlimited access to educational and learning materials and short video tutorials with the information you need.

Once you’ve learned the basics, you’ll test your skills with a quick quiz at the end. The Google Fundamentals of Digital Marketing course is also professionally certified.

To earn a certificate at the end of the course, pass the final exam by answering 40 questions. Add marks to your resume and show your understanding of basic market information. 

Course #3. SEMrush Academy 

SEMrush is the company behind one of the most successful marketing tools. To better serve their users and audience, they have created a school with many free digital marketing courses.

Their courses cover all digital marketing subjects, including SEO, digital marketing, digital marketing, digital marketing, and social media marketing. The primary language is English, but many courses are also Spanish.

There is no entry fee, and after completing the course and exams, you will receive a certificate. The course material includes video and text, and marketing professionals teach all classes.

They cover all the basics and move forward. While some classes focus on using SEMrush, some courses cover general information such as basic SEO, essential PPC, and advertising. 

These courses are interesting because business experts teach them, and in addition to explaining various concepts, they also teach you how to put them into practice.

Plus, you’ll learn how to use SEMrush in the right way, which will increase your chances of successfully conducting digital sales.

Takeaway

You need to acquire many skills to become a digital marketing pro. Online shopping is not a one-size-fits-all program but covers a wide range of principles covering all online shopping methods.

After all, when you apply for a job in digital marketing, you need to prove that you know the following: SEO, PPC, email marketing, online advertising, information marketing, and the best translation.

Taking a course in digital marketing is one of the best ways to acquire these skills quickly. You can then focus on building your global experience by working on your websites or taking a job as a digital marketing freelancer or online marketing office.