This week’s weekend reading list has some great posts on content creation and copywriting. [Read more…]
Weekend Reading List
Before you hit Publish: a list of things you forgot to check
A critical part of Content Marketing happens before you ever hit the “Publish” button. Forgetting to check the title tag, add keywords, assign a category, or a list of other things within your post content can hurt your efforts in effective content marketing.
So here is a list of things you should remember to check in your post editor before you publish the content: [Read more…]
New Media and the Context of Content
Twitter has not become a major component of my online strategy – yet. I use it and follow it (somewhat), but it hasn’t reached the point of, “I can’t function without it.” I completely believe that using Twitter (and other social media) can build an audience, but I just have not had the time to integrate it into the total strategy yet.
Ironically, or maybe more appropriately coincidentally, I saw the following tweet from Jonathan Eyler-Werve (actually, I saw the retweet by Sarah Gooding, whom I follow at WPTavern)
Most of what we teach didn’t exist five years ago. Most of what we use daily won’t be relevant in five years. We are professional learners.
— Jonathan Eyler-Werve (@EylerWerve) February 5, 2014
But this brings up an interesting contextual issue about Twitter, its usefulness and relevance, and also about technology. [Read more…]