chad butler's weblog
As a successful blogger (and blog developer) for nearly 15 years, I have learned a lot of things - some of them the hard way. These posts are snippets of wisdom that I have learned through the years. I hope these blogging tips will help you steer clear of some of the things I did wrong, and to tell you some of the things that I did right.
You’ve worked hard to put together a business and a plan. You are executing a solid content marketing strategy by writing and publishing high quality content. You are on social media promoting your content, building your list, and expanding your reach.
But you may have missed something without even realizing it – something that could kill your business.
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Content Marketing and Online Reputation Management are terms often misunderstood to be the same thing. While they are related concepts, they are not exactly the same. Understanding the difference is important to know where you should focus your efforts.
So how do you know which you need, and where to focus your efforts? How can you make your investments more effective?
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MailChimp pretty much owns the email marketing space. They’re like the NetFlix of email lists. They were early to the game while providing a good product that was easy for non-technical users to use.
In fact, I personally used them for multiple companies I ran and controlled.
But over time, if your list grows, it can get mighty expensive to keep up with MailChimp’s costs (or any other list builder/manager for that matter).
MailChimp offers many great features for marketing automation and data management; but I found I was handling most of that work with other tools (like Mautic, which I’ll write about another time). MailChimp was primarily used for one thing – to send email to the marketing list.
If you’re not making use of their tools, it’s ridiculously expensive to use MailChimp. So I began looking for alternatives that would save me money.
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