chad butler's weblog
A critical part of Content Marketing happens before you ever hit the “Publish” button. Forgetting to check the title tag, add keywords, assign a category, or a list of other things within your post content can hurt your efforts in effective content marketing.
So here is a list of things you should remember to check in your post editor before you publish the content: [Read more…]
Successful content marketing requires building a good email list. Here’s an obvious but overlooked method of lead generation to help you.
“It’s all about the list.”
That’s what my friend Brian Gardner told me in an incredibly insightful conversation we had last year. To paraphrase a political cliche, “It’s the list, stupid.”
When I had that conversation with Brian, it was glaringly obvious. It’s one of those things that everyone already knows.
But knowing you’ve got to build your list and actually doing something about it are two different things. [Read more…]
One of the greatest things about WordPress that has made it so popular is the incredible API the application has providing an easy way to customize and extend the application. Unfortunately, this can also be one of it’s greatest drawbacks as well. If you want to be successful as a WordPress plugin developer, you need to familiarize yourself with the WordPress API. [Read more…]