chad butler's weblog
Something I’ve blogged about before is the importance of new media (and an understanding thereof) in marketing. And one of the obvious outlets of new media marketing is YouTube.
Case in point – Take a look at “A Family Man is Still a Man” – a video campaign that shows what an ad for the Honda Odyssey might look like if actual mini-van dads got together and filmed a video. [Read more…]
What is Pay Per Click advertising?
Pay Per Click (PPC) advertising is a type of online advertising where the advertiser is only charged when someone actually clicks on their ad. This is different from traditional advertising online where the advertiser is generally charged by the number of times their ad is displayed. [Read more…]
When it comes to web design, it is important to consider not just design, but also SEO – Search Engine Optimization. What good does the best designed site do you if it does not attract visitors? And how will your site attract visitors if it is not optimized for search engines? [Read more…]