chad butler's weblog
Are you looking for ways to monetize your blog? Effective revenue strategies require at least a minimum level of traffic and a strong understanding of content marketing.
You can have the best landing pages and sales cycle on the entire Internet, but if no one is coming to it, you will not generate a dime in sales.
So how can you build that minimum viable audience to turn your site into a sales machine? [Read more…]
Does part of your site’s earnings come from Google AdSense revenues? Are you earning all that you can from AdSense? If you just slapped together some ad locations on your site because you like the size and location of the ads on your site, then the answer to the second question is probably “no.”
Here are some simple things you can do to improve your AdSense revenues right away. These tips come from Google recommendations that I have actually made t on my own sites and I saw an almost immediate increase in AdSense revenues from the same pages and ad locations. [Read more…]
This is a review of Brian Clark’s book “A Content Marketing Strategy That Works.” It is the second in a series of four books that Brian has written on content marketing and it is available free as an ebook. I highly suggest you get a copy (and read it!).
This book is available as both an PDF and an EPUB, which was great for me. I converted the EPUB to MOBI format and was able to read it on my Kindle. What I like about being able to read on my Kindle is that I tend to make notes, highlights, and marks in my books and use 
that information later, and this book was no exception. I was able to go back to my notes later for ideas on each section.
The book takes you through Brian’s recommended 7 Step Framework for Content Marketing Success. There are checklists in the book for each of the 7 steps in the framework. I found printing the content marketing success strategies from the PDF to be quite helpful in executing the plan. [Read more…]