chad butler's weblog
You’ve worked hard to put together a business and a plan. You are executing a solid content marketing strategy by writing and publishing high quality content. You are on social media promoting your content, building your list, and expanding your reach.
But you may have missed something without even realizing it – something that could kill your business.
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MailChimp pretty much owns the email marketing space. They’re like the NetFlix of email lists. They were early to the game while providing a good product that was easy for non-technical users to use.
In fact, I personally used them for multiple companies I ran and controlled.
But over time, if your list grows, it can get mighty expensive to keep up with MailChimp’s costs (or any other list builder/manager for that matter).
MailChimp offers many great features for marketing automation and data management; but I found I was handling most of that work with other tools (like Mautic, which I’ll write about another time). MailChimp was primarily used for one thing – to send email to the marketing list.
If you’re not making use of their tools, it’s ridiculously expensive to use MailChimp. So I began looking for alternatives that would save me money.
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Successful content marketing requires building a good email list. Here’s an obvious but overlooked method of lead generation to help you.
“It’s all about the list.”
That’s what my friend Brian Gardner told me in an incredibly insightful conversation we had last year. To paraphrase a political cliche, “It’s the list, stupid.”
When I had that conversation with Brian, it was glaringly obvious. It’s one of those things that everyone already knows.
But knowing you’ve got to build your list and actually doing something about it are two different things. [Read more…]