MailChimp pretty much owns the email marketing space. They’re like the NetFlix of email lists. They were early to the game while providing a good product that was easy for non-technical users to use.

In fact, I personally used them for multiple companies I ran and controlled.

But over time, if your list grows, it can get mighty expensive to keep up with MailChimp’s costs (or any other list builder/manager for that matter).

MailChimp offers many great features for marketing automation and data management; but I found I was handling most of that work with other tools (like Mautic, which I’ll write about another time). MailChimp was primarily used for one thing – to send email to the marketing list.

If you’re not making use of their tools, it’s ridiculously expensive to use MailChimp. So I began looking for alternatives that would save me money.

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