chad butler's weblog
As many of you know, I test a lot of plugins. Most of the plugins that I have published reviews of in the past are of the free variety. It’s not that I don’t like commercial plugins. On the contrary, there are a lot of good commercial plugins out there. One of those that is definitely worth a look is OptinBar.
Optinbar is a premium wordpress plug-in that allows you to display an elegant and professional email list opt-in form on your site. [Read more…]
Something I’ve blogged about before is the importance of new media (and an understanding thereof) in marketing. And one of the obvious outlets of new media marketing is YouTube.
Case in point – Take a look at “A Family Man is Still a Man” – a video campaign that shows what an ad for the Honda Odyssey might look like if actual mini-van dads got together and filmed a video. [Read more…]
What is Pay Per Click advertising?
Pay Per Click (PPC) advertising is a type of online advertising where the advertiser is only charged when someone actually clicks on their ad. This is different from traditional advertising online where the advertiser is generally charged by the number of times their ad is displayed. [Read more…]