chad butler's weblog
A critical part of Content Marketing happens before you ever hit the “Publish” button. Forgetting to check the title tag, add keywords, assign a category, or a list of other things within your post content can hurt your efforts in effective content marketing.
So here is a list of things you should remember to check in your post editor before you publish the content: [Read more…]
Successful content marketing requires building a good email list. Here’s an obvious but overlooked method of lead generation to help you.
“It’s all about the list.”
That’s what my friend Brian Gardner told me in an incredibly insightful conversation we had last year. To paraphrase a political cliche, “It’s the list, stupid.”
When I had that conversation with Brian, it was glaringly obvious. It’s one of those things that everyone already knows.
But knowing you’ve got to build your list and actually doing something about it are two different things. [Read more…]
There is no doubt that content marketing should be used for increasing sales and driving revenue. The volume of traffic it brings can certainly give you a boost if your readers are interested in what it has to say.
Consistently providing content for your audience is often perceived as the biggest challenge in content marketing. However, there are even more basic elements that might contribute to the interest of your audience that may have an even larger influence over readers’ purchasing decisions.
What’s the most common element causing your readers to bounce? Your website’s speed. [Read more…]