Successful content marketing requires building a good email list. Here’s an obvious but overlooked method of lead generation to help you.
“It’s all about the list.”
That’s what my friend Brian Gardner told me in an incredibly insightful conversation we had last year. To paraphrase a political cliche, “It’s the list, stupid.”
When I had that conversation with Brian, it was glaringly obvious. It’s one of those things that everyone already knows.
But knowing you’ve got to build your list and actually doing something about it are two different things. [Read more…]