marketing Archives - Page 2 of 2

InfoGraphic: Why All Marketers Should Be Thinking Mobile

Here is a great infographic from Quick Sprout: Why all marketers should be thinking mobile. Today’s web is growing in mobile. If you are not considering mobile devices in your marketing strategy, you are missing a huge piece of the market. By 2014 (just next year), 1 in 3 U.S. Internet users will have a tablet device.

Be sure to take a hard look at some of the stats toward the bottom – a large percentage of mobile shoppers will leave a site if it is not optimized for mobile devices, and they will abandon a site if it takes too long to load. Also, a surprising number of users prefer their tablet over their PC for online shopping. [Read more…]

A Lesson in New Media Marketing

By Chad Butler 2 Comments

Something I’ve blogged about before is the importance of new media (and an understanding thereof) in marketing. And one of the obvious outlets of new media marketing is YouTube.

Case in point – Take a look at “A Family Man is Still a Man” – a video campaign that shows what an ad for the Honda Odyssey might look like if actual mini-van dads got together and filmed a video. [Read more…]