You’re getting ready to introduce a new product or service – or maybe you’re preparing to change up one of your current offerings. Either way, it’s time for a deep dive into your customers’ preferences and your competitors’ product lines.

Conducting effective market research is easy! Here’s how to target the right customers for your research, boost survey participation with incentives, and easily test out new product designs.

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Experiencing a recession isn’t something any of us want to think about. But as a small business owner, you must stay prepared for any challenge that comes your way—including an economic downturn. Fortunately, you can begin taking steps today to protect your business in the event of a recession. You can weather the storms ahead by diversifying your products and services, trimming your expenses, maintaining a strong cash reserve, and executing other strategies. Use these tactics to prepare a recession proof small business today.

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Do you feel like your company’s marketing efforts are falling on deaf ears? Are you struggling to produce effective campaigns on a limited budget? You’re not alone. Many small business owners and solopreneurs struggle with marketing their companies effectively.

The good news is that there are ways to overcome these challenges without hiring an entire marketing team. Today, ButlerBlog outlines 11 ways to DIY your company’s marketing and achieve great results!

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