You may have noticed that last year I started the process of reinforcing my personal brand image, placing a larger importance on personal branding. This included a web site makeover, a new logo for consistency between the web site and social media, and yes, my own URL shortener.
The first two things may make a lot of sense to people, but I know that the importance of owning your own URL shortener may leave a few folks scratching their heads. Is that really necessary? And by that I’m referring to the custom URL shortener, not the personal branding itself. [Read more…]