There is no doubt that content marketing should be used for increasing sales and driving revenue. The volume of traffic it brings can certainly give you a boost if your readers are interested in what it has to say.
Consistently providing content for your audience is often perceived as the biggest challenge in content marketing. However, there are even more basic elements that might contribute to the interest of your audience that may have an even larger influence over readers’ purchasing decisions.
What’s the most common element causing your readers to bounce? Your website’s speed. [Read more…]