This is a review of Brian Clark’s book “A Content Marketing Strategy That Works.” It is the second in a series of four books that Brian has written on content marketing and it is available free as an ebook. I highly suggest you get a copy (and read it!).
This book is available as both an PDF and an EPUB, which was great for me. I converted the EPUB to MOBI format and was able to read it on my Kindle. What I like about being able to read on my Kindle is that I tend to make notes, highlights, and marks in my books and use that information later, and this book was no exception. I was able to go back to my notes later for ideas on each section.
The book takes you through Brian’s recommended 7 Step Framework for Content Marketing Success. There are checklists in the book for each of the 7 steps in the framework. I found printing the content marketing success strategies from the PDF to be quite helpful in executing the plan. [Read more…]