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InfoGraphic: Why All Marketers Should Be Thinking Mobile

By Chad Butler Leave a Comment

Here is a great infographic from Quick Sprout: Why all marketers should be thinking mobile.  Today’s web is growing in mobile.  If you are not considering mobile devices in your marketing strategy, you are missing a huge piece of the market.  By 2014 (just next year), 1 in 3 U.S. Internet users will have a tablet device.

Be sure to take a hard look at some of the stats toward the bottom – a large percentage of mobile shoppers will leave a site if it is not optimized for mobile devices, and they will abandon a site if it takes too long to load.  Also, a surprising number of users prefer their tablet over their PC for online shopping.   [Read more…]

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Filed Under: Editorial Tagged With: advertising, marketing, mobile, odds-and-ends

RocketGeek.com Rebuild on Genesis 2.0 Framework

By Chad Butler Leave a Comment

With the launch of Genesis 2.0, I have been getting my hands dirty with the Genesis Framework.  I’ve always liked the framework, and I’ve owned it for quite some time; but I never really got in there and made full use of it.

After giving butlerblog.com a makeover with Genesis 2.0, I moved on to rocketgeek.com where all of the support goes on for WP-Members.

RocketGeek.com had launched in 2012 for supporting WP-Members and was built around Twitter Bootstrap.  At the time, I liked what I could do with Bootstrap, and since part of the site’s function is to show how flexible the WP-Members framework is, that gave me the opportunity to do some pretty cool things with the plugin framework.  To make these reproduceable for users of the plugin, these were all written up as example code on the site in the “How I Did It” category.

But there is always room for improvement.  With Genesis 2.0, I decided to get in there are give that site a makeover.  It is not fully complete, but the Phase 1 build is launched.  Go over to rocketgeek.com and take a look.  The site is running on Genesis 2.0 and WP-Members.

Here are some of the cool custom features that I did (and I’ll be adding these as new tutorials in the “How I Did It” category):

  • Unique login page makes use of the Genesis full width template so we don’t show two login forms (body and sidebar widget).  Also, this page uniquely styles the login form and adds some text for non-members inviting them to learn more about joining.
  • Now running the WP-Members with the Genesis Stylesheet Pack Add-on.  There will be additional stylesheet add-ons in the future, but I am still trying to get through plug-and-play stylesheets for the plugin to integrate with the various StudioPress child themes.  And as Brian Gardner continues to roll out new versions of the various child themes for the 2.0 Framework, that will likely keep things pretty busy over here.
  • Site continues to run with the WP-Members PayPal Subscription Add-on, which will be getting a major update after we roll out and test it on the site.
  • More to come!

There is still a lot to do for Phase 2, but I am excited about the project.  For those of you that liked the Bootstrap Tabs that I had done as an example on the old site, I’ll be doing another tabbed customization of the login/registration form combination as part of Phase 2.  The Bootstrap version was pretty tricky to implement.  I hope that this new one turns out to be an easier customization for general users to implement.

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Filed Under: Editorial, WordPress, WP-Members Tagged With: development, genesis, odds-and-ends, plugins, webdev, WordPress, WP-Members

Switching to Genesis Framework (or “Born Again Blog”)

By Chad Butler 1 Comment

I have spent the last year really focused on building out RocketGeek.com to support the WP-Members plugin.  The plugin had reached a point where I could no longer handle completely free support based on the donation model.  I think that the donations of $1 or less (yes, really) were what pushed me over the edge.

Forced with needing to change the model to better monetize the product, I set up RocketGeek.com to support the plugin, and hopefully more in the future.  That has taken a lot of time and effort, but it has been a worthwhile journey.  The project was able to sustain itself.

When I did that, the intention was to get this blog back to what I had originally planned for it – to blog on plugin reviews, plugin development, and WordPress in general.  But that requires actually spending some focused time doing it.

I’m sorry to say that hasn’t happened.

And the site has suffered.  While RocketGeek.com’s Alexa rank soared, ButlerBlog.com’s dropped like a stone.

I don’t know if it was the fact that the blog needed a facelift, or what, but I just did not have the motivation to get in and revitalize the site.

Until now!

I recently installed the Genesis Framework from StudioPress.  I’ve been a big fan of Brian Gardner for many years.  In fact, long time readers (if there are any left other than my dad) may recall that one of the earlier iterations of the ButlerBlog theme was a customized version of Brian’s Vertigo theme.  If you can say you remember themes like Vertigo and Blue Zinfandel, you truly are a grandparent of the WP generation.  You can get in line behind me to get fitted for your walker.

Spending the time updating the site’s inner workings may have breathed life back into my desire to get back to blogging.  So thanks Genesis and StudioPress for saving me from the trash heap of blogdom.

I am ready to get back in the saddle and start posting worthy content.  I hope you’ll come back to read some of it!

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Filed Under: Editorial Tagged With: blogging

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