Here is a great infographic from Quick Sprout: Why all marketers should be thinking mobile. Today’s web is growing in mobile. If you are not considering mobile devices in your marketing strategy, you are missing a huge piece of the market. By 2014 (just next year), 1 in 3 U.S. Internet users will have a tablet device.
Be sure to take a hard look at some of the stats toward the bottom – a large percentage of mobile shoppers will leave a site if it is not optimized for mobile devices, and they will abandon a site if it takes too long to load. Also, a surprising number of users prefer their tablet over their PC for online shopping.
Online shopping on mobile devices is a fast growing market sector, with 63% of people expecting to do more shopping on their mobile device over the next couple of years. Now is the time to start thinking about how to leverage your marketing strategy to include mobile devices.
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