Google Labs does it again with their recent unveiling of Google Trends.  Google Trends will give users the inside scoop on what search terms are hot, and how hot.

If you are a webmaster or blogger trying to increase your exposure, this type of information is key.  You can see not only what terms the world is searching for, but what the trend of those search terms has been over time.  Additionally, you can compare up to five different search terms to see how they compare in terms of trend.

Here is what Google says about the service:

With Google Trends, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched for on Google over time. Google Trends also displays how frequently your topics have appeared in Google News stories, and which geographic regions have searched for them most often.

Here are some links for more information:

About Google Trends (includes FAQs)
Google Trends Discussion Group

And for something interesting, here is the Google Trends data on the terms “google trends.” Interestingly, when I looked at it, the “Hotness” was ranked as a mere “mild.”  I would have expected more from a newly released data tool.

I’ll be looking forward to some type of API for this from Google Labs.