Does part of your site’s earnings come from Google AdSense revenues? Are you optimizing AdSense to earn all that you can? If you just slapped together some ad locations on your site because you like the size and location of the ads on your site, then the answer to the second question is probably “no.”
Here are some simple things you can do to improve your AdSense revenues right away. These tips come from Google recommendations that I have actually made t on my own sites and I saw an almost immediate increase in AdSense revenues from the same pages and ad locations.
Some Ad Sizes are Better Than Others
According to Google, you can increase your AdSense revenues by changing 300×250 ads with the 336×280 size. The larger size ad space allows both 300×250 AND 336×280 size ads to compete for the same space. This more than doubles the competition for your AdSense space. More competition translates into increased earnings for you.
Use the Optimal Number of Ads
Some people are often worried about running too many ads. That can be a valid concern. If you are too focused on ads and not content, you are probably going to lose existing traffic and have a hard time attracting new traffic.
But Google has a maximum of 3 ads on a page for a reason. Part of that reason is that they WANT you optimizing AdSense to increase your revenues. Google has a vested interest in your success with AdSense. If you are successful, they are successful.
Think about it. When someone clicks on that AdSense ad on your site, who makes money? Google does. So they want you to be in a position to attract traffic and generate more revenue from that traffic.
So when Google says you should put three AdSense ad units on a page, you should listen to them.
Important tip: Google also recommends NOT putting all your ads next to each other. If you have two smaller ads next to each other, they recommend replacing that with one larger size ad.
What Are the Best Performing AdSense Ad Sizes
According to Google, the following are their best performing ad sizes:
- 300×250 (medium rectangle)
- 336×280 (large rectangle)
- 728×90 (leaderboard)
- 300×600 (half page)
- 320×50 (mobile leaderboard)
As previously noted, the large rectangle and half page sizes may also serve smaller ads, which means that there is more opportunity for ads to be served and higher revenue opportunities.
Pay Attention to Google’s Recommendations
Unless you have opted out of it, Google will regularly make recommendations to you in your AdSense admin panel. These recommendations are based on the ads you are serving, the number of page views, and their analysis of comparing similar sites and revenues.
Remember, Google makes money when you make money so they want to help you improve your revenue opportunities by optimizing AdSense. So listen to them!
Here’s what Google has to say about their recommendations:
We only give recommendations for which we have high confidence, but when you implement you can always choose to first run a live traffic experiment on your site through Google Analytics Content Experiments (or any other experimentation framework).
Ultimately, we want to help you reflect on earlier decisions that may be costing you now, and to help you optimize your site for our available inventory.
Also, make sure to read their AdSense tips. These show up in your AdSense message box (a link to which is in the upper right hand corner of your admin panel – the icon that looks like a little bell.
Google Resources for Optimizing AdSense
Be sure to check out these AdSense optimization resources from Google: