chad butler's weblog
Let’s face – times are tough right now, and they’re probably going to get tougher. Even if you are lucky enough to be working from home, there are a lot of companies that will not survive the economic hit that is coming.
What can you do to prepare?
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MailChimp pretty much owns the email marketing space. They’re like the NetFlix of email lists. They were early to the game while providing a good product that was easy for non-technical users to use.
In fact, I personally used them for multiple companies I ran and controlled.
But over time, if your list grows, it can get mighty expensive to keep up with MailChimp’s costs (or any other list builder/manager for that matter).
MailChimp offers many great features for marketing automation and data management; but I found I was handling most of that work with other tools (like Mautic, which I’ll write about another time). MailChimp was primarily used for one thing – to send email to the marketing list.
If you’re not making use of their tools, it’s ridiculously expensive to use MailChimp. So I began looking for alternatives that would save me money.
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With a market share of over 60% and 500+ new websites being hosted each day on the WordPress platform, there is no debate on the dominance of WordPress as a content management system. Yet despite being easy to use and having unparalleled functionality, WordPress comes with its own set of security risks.
Did you know that WordPress accounted for a whopping 90% of hacked websites in the year 2018? Harmful backdoor files were found in over 65% of all hacked websites, and SEO spam messages in more than 50% of the them!
These WordPress security issues can severely impact your business. Here’s how:
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