With today’s new age of trade, the business itself has massively transformed. Now people don’t even need to have a designated shop to sell their products. Take dropshipping, for example, all you really need is just a website, a place to store your inventory, and a supply chain.
But like a plant needs water to grow, marketing is that nourishment for a business. Doesn’t matter if you’ve created the next twitter, if people didn’t notice it, it didn’t happen. Hence, today we have the most powerful marketing tool of all time: Social Media.
In essence, Social Media lets you promote your brand name, advertise products, draw traffic, and ultimately increase sales, all in one place. Therefore, we’re about to lay out the few best reasons why you NEED social networking.
Reason #1: It’s Free!
Seems pretty obvious isn’t it? Creating a Facebook, Twitter, Instagram or youtube account costs next to nothing. You can start a simple conversation about the product/service with your family & friends, and you can get a chain reaction going of sorts.
BUT of course, not all aspects of social media are free. You can pay for promotions, advertising, affiliates, or a more modern solution such as social media influencers talking about your brand to their millions of followers. But regardless, the basic appeal of social media is very cost-effective.
Reason #2: Simple to manage
Management sounds like a scary word but not in the case of social networking. Since now every social media site has its own app, managing the entire operation right from your phone or tablet is entirely possible. It may not sound much but portability is a huge factor.
Plus, there are monitoring sites. Like, for example, Famm.io is a social media monitoring site that centralizes your entire social media front into one place which means you can reply to every tweet, get into conversations, reply to queries, check forums, etc. connected to your brand.
Reason #3: Statistically effective
Here are some stats to blow your mind: 42% of the world is on social media which accounts for some over 3 billion people worldwide. A staggering 90% of these people regularly access their social media accounts through their phones of which 68% belong to Facebook.
Moreover, millennials make up for 90.4% of all social media with Gen Z following behind. Millennials are the biggest group of smartphone users and hence have reported being heavily inclined towards online shopping rather than visiting a venue.
Reason #4: Create meaningful relationships
Okay, so you’ve set up your social, you know how to manage, you know the facts then what’s next? Well, creating trust in your customers is going to start with building a relationship or starting a dialogue via Informal communication.
You see, these interactions don’t need to be ultra-corporate to work where you can pitch your product right away. Social media humanizes your efforts & builds trust on a personal level. Your clients find more comfort in the fact that you want a relationship first rather than land a sale.
Reason #5: The traffic
The traffic is the lifeline of your site. Without constant traffic, your website becomes a hobby project you wanted to try. Usually, social media works to create a follow-up trail that leads back to your website but the core idea remains about educating customers about your brand.
As you may already know, a customer as much as showing up on your website increases the chance of a sale. More traffic also improves your site’s ranking & search engines place it higher above other websites whenever someone looks up your site.
Reason #6: Act global
Another great thing about social networking is that your clients don’t have to be from your region, locality, or nationality. The Internet doesn’t have geographical restrictions. You can trade or promote your brand in any region or country without changing your strategy.
What’s the best part about expanding into different countries? Currency. Suppose if your business is in Canada and a large number of customers come from the USA then you make at least $2 over $1 CAD.
Reason #7: Feedback
Lastly, the most important aspect of social networking. Hearing back from your clients/customers through social media is a huge advantage over conducting in-person surveys or interviews. Because the tone is informal, you get a more honest opinion out of customers.
Social media is driven by communities, and in these communities, there can be people who might already have established businesses. Hence, these people can guide you by offering insightful suggestions to improve your business venture.
Well, there are so many reasons to use Social networking, can there be any probable downsides to this? If we wanted to dig deep, we can say that social media lacks emotional connection & there is an obvious absence of face-to-face communication.
These reasons can be a big turn off to people wanting to run a business with traditional or conservative values which aren’t necessarily bad. You gain more loyalty from customers that way. BUT social media is here to stay & today, people are leaning more towards it anyways.
Starting a business is tough & marketing can be tougher since everyone is online now. So how do you stand out? With a blog! Blogs are twice as effective as running social media campaigns. But then how do you go about promoting it?
Finally, what do you think about the article? Did it change your mind about social media & marketing? Or do you still think your business is better off without it? Please comment down below & let us know.