Websites need to build techniques to acquire links to improve keyword rankings. Google uses links in its search algorithms, so there is a strong association between link and ranking position. Google uses those links for the reasons if any other software development services use the website to manipulate or endorse it.
If you want to rank and improve traffic to your website then the acquisition of links is very important; not only acquiring links but also using the right links and right tactics.
Here are 6 powerful link building tactics using modern link acquisition.
Resource promotion
Promote resources to related audiences to acquire links. Building content in the form of comprehensive guides can help you build an audience.
The basic process is to find the balance between the audience and the specific topic. Promote your guides by targeting audiences more broadly.
A basic example of this is cybersecurity. When you have a powerful spot with these guides you can earn powerful links by using these guides with the best resources on web development services well-defined audience.
Resource page link building
While promoting resource guides you can also promote your brand as a primary source. This way you can acquire links from relevant resource pages and acquire visitors from those pages.
An example of a resource page could be a university website with an authoritative educational page that lists scholarships and aids for immigrant students.
Opportunities for resource pages are available on many websites, but you need to find the correct angle. Some potential resource pages can be found on Google by searching for the following:
- Inurl: links
- Inurl: resources
- Intitle:”external resources”
Once you find a related resource page, send a quick email asking for a backlink for building links on resource pages.
Finding unlinked mentions
The conversion of unlinked mentions of your brand is the most powerful element for acquiring relevant links. Websites should provide more context to refer to their brands. In a search for unlinked mentions, you should know that your brand is not the only source for the mentions. Your company might be mentioned but not linked as follows:
- Prominent employees names
- Unique products
- Employee quotes
- Old brand names
Prioritizing freshness is important when you are searching for mentions. Therefore, you should have your hands full with mentions to convert backlinks on the website.
Guest blogging
If you target guest posting just to have a return link, then it’s not a good approach. But writing useful content for sites with the actual audience you are targeting can add visibility to your brand.
When blogging for links, it is important to have relevance and also contribute to sites that:
- are managed by a human being,
- overlap with your intended audience, and
- have benefits with the information that is shared.
Image link building
Essentially, to have leverage for already having an existing online presence for links via image link building. Image link building is a way to convert web mentions for links.
You can have information where people are using images online without linking and you can ask your site to image with a link. Reverse image search is a way to find your images online for example you can use Google images.
Image search engine and image raider these two can also use for image searches. The types of images you could search for included are 1) old and new logos 2) branded imagery 3) product photos etc.
Broken link building
Broken link building is a process to find broken links on websites and suggest through one of your pages for the replacement of that link.
While executing broken link building there are some important things you should know: 1) page should be reasonable for the replacement of link 2) page should be regularly updated.
Conclusion
Link acquisition is time-consuming with flaws however links stay strong with the Google algorithm and you should be able to earn backlinks for the presence of organic search.
